11:12

Last.fm on Mobile and CE Devices to Become Subscription-Only

Come February 15, Last.fm fans will no longer be able to use the service’s radio feature on mobile apps and home entertainment devices for free.

According to a blog post on the Last.fm website, the radio service will stay free on the Last.fm site in the U.S., UK and Germany, and for folks in the U.S. and UK who access it via Xbox Live and Windows Mobile 7 phones.

It will also remain a free service on the Last.fm desktop app — but when it comes to other mobile apps and consumer electronics like Sonos, Last.fm users will have to start ponying up for the ad-free radio experience.

“On the Last.fm website an ad-supported, free-to-listeners model is what supports our online radio services in the US, UK and Germany,” the blog post explains. “In other markets and on emerging mobile and home entertainment devices, it is not practical for us to deliver an ad supported radio experience.”

This move basically puts Last.fm on par with other music subscription services like Pandora and Slacker Radio. Pandora and Slacker, however, still have free, ad-supported apps for mobile. Slacker costs about $47.88 for its premium service, while Pandora costs $36 for a one-year subscription. A subscription to Last.fm costs $36 per year as well.

Will Last.fm’s price change drive you to try out another service? Or will you stick to Scrobbling?

Come February 15, Last.fm fans will no longer be able to use the service’s radio feature on mobile apps and home entertainment devices for free.

According to a blog post on the Last.fm website, the radio service will stay free on the Last.fm site in the U.S., UK and Germany, and for folks in the U.S. and UK who access it via Xbox Live and Windows Mobile 7 phones.

It will also remain a free service on the Last.fm desktop app — but when it comes to other mobile apps and consumer electronics like Sonos, Last.fm users will have to start ponying up for the ad-free radio experience.

“On the Last.fm website an ad-supported, free-to-listeners model is what supports our online radio services in the US, UK and Germany,” the blog post explains. “In other markets and on emerging mobile and home entertainment devices, it is not practical for us to deliver an ad supported radio experience.”

This move basically puts Last.fm on par with other music subscription services like Pandora and Slacker Radio. Pandora and Slacker, however, still have free, ad-supported apps for mobile. Slacker costs about $47.88 for its premium service, while Pandora costs $36 for a one-year subscription. A subscription to Last.fm costs $36 per year as well.

Will Last.fm’s price change drive you to try out another service? Or will you stick to Scrobbling?

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